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Art
Fry's the guy who put Silver's adhesive on a scrap
of paper to form a better bookmark. He was a new
product development engineer for 3M at the time,
but it was while singing in the church choir that
he received the inspiration for Post-it®
Notes. Fry has since received worldwide recognition
for his role in revolutionizing office communications.
His colleagues elected him to 3M's prestigious Carlton
Society and the 3M Circle of Technical Excellence.
He was also listed among Esquire magazine's "100
Best People in the World." Today, Fry is semi-retired
and travels the globe to lecture on the topics of
creativity and innovation. |
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In
1968, Spencer Silver was a man on a mission. Working
in 3M's Corporate Research Laboratory, it was his
job to analyze adhesives and how 3M could use them
in new products. Along the way, he discovered a
unique adhesive that formed clear, sparkly spheres
instead of a film. He spent the next few years
shopping his new glue around 3M before Art Fry
found a use for it. Silver retired from 3M in 1996,
after 30 years of service to the company, with
more than 22 U.S. patents to his name. |
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It
was 1974 when Art Fry entered Bob Molenda's office
with a nifty little note in hand — and a
lot of plans. As Fry's supervisor and the special
projects lab coordinator, Molenda helped Fry get
his pet project through the pilot test period.
Molenda was most recently the sales and marketing
manager for Post-it® Custom Printed Notes before
retiring from 3M after 33 years. |
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Jack
Wilkins was the marketing director in charge of
the Post-it®
Note launch. Together with his team, Wilkins used
innovative techniques to get office workers throughout
the nation to try, fall in love with and create demand
for Post-it®
Notes. |
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Division
Vice President Joe Ramey discovered that product
sampling was the best way to promote Post-it® Notes.
He retired from 3M in 1988 after 40 years of service. |
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As
manager of marketing services, Bill Schoonenberg
indentified Boise, Idaho, as the ideal sampling
venue for Post-it®
Notes. The "Boise Blitz" soon went down
in 3M's records books as a marketing success. |
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After
the "Boise Blitz," Marketing Supervisor
E. Lynn Wilson helped introduce Post-it® Notes
to the rest of the world. As a marketing communications
manager for the Post-it®
Brand, Wilson remains close to the product he helped
launch. |
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